Put answers to frequently asked questions here. You may use the info box as an index of questions and link to bookmarks.

What is Personal Branding?
Answer: Personal Branding is your unique promise of value to a potential employer or to your target audience powerfully articulated.

Who needs a Personal Brand?
Answer: In today's environment, all successful professionals and executives need a personal brand.

What are the benefits of Personal Branding?

  • Greater focus and direction in your career or business
  • Differentiation from your competition
  • Stand out from the crowd
  • Connect with your target audience and build trust
  • Thrive even during economic downturns
  • Command higher compensation

Is Personal Branding marketing spin?
Answer: Absolutely not! Why? Because great Personal Brands are built on authenticity and are genuinely reflective of your unique value.

Where did Personal Branding come from?
Answer: Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

How do I create my own Personal Brand?
Answer: Since creating your own personal brand can be highly effective, it also takes some thought and expertise ensure it is not only reflective of your unique value but powerfully articulated to engage your target audience. For this reason, it is highly recommended that you engage a Personal Branding Strategist to assist you in putting yours together.


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